A registered design is a valuable business asset which grants the owner the exclusive right to commercially exploit products embodying the design.

Registered designs are a form of intellectual property directed to the appearance or “visual features” of a product. Aspects of appearance that can be protected include the shape, configuration, pattern and/or ornamentation applied to a product. Design protection is to be contrasted with patent protection where the focus is on how a product works as opposed to its appearance.

CoreIP Design services include:

  • Developing a design protection strategy tailored to your requirements
  • Advising on the design registration including searching
  • Preparing and filing design applications including the preparation of relevantv drawings
  • Prosecute design applications through to registration and certification
  • Obtaining overseas registered design protection
  • Competitor monitoring and oppositions
  • Infringement advice
  • Design portfolio management