The advertisement showed the tyres of two Mahindra Thar SUVs, one in black and one in maroon, speaking to each other. The black Thar’s tyres are shown to be worn out and it laments to the maroon one saying: “SEE-IT, SEE-IT !…..road ne toh ghis di yaar….meri grip.” The maroon-coloured Thar’s tyres are shown as Apollo APTERRA AT2 which are in excellent condition.